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Opinion: Investing in Alberta tourism doesn't have to mean exploiting natural resources

Albertans value their outdoor pursuits and places. From the foothills to the boreal forest, deep river valleys to desert badlands, many of us connect with nature in a big way. The Rocky Mountains, especially, attract outsized attention and deliver outsized economic impact. Despite covering just 7.4 per cent of Alberta’s land and being home to […]



The main idea of the article is that investing in Alberta's tourism industry doesn't have to come at the expense of environmental degradation. While the Rockies generate significant tourism revenue, the author argues that recent legislation like Bill 35 risks harming the very natural beauty that attracts visitors. They emphasize the need to prioritize sustainable tourism practices that protect Alberta's unique landscapes, wildlife, and water resources. This includes reinvesting in the health of public lands and developing a responsible approach that balances economic benefits with environmental sustainability.

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